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THE GUCCI GARDEN | EXPLORATION OF CREATIVITY

Designed by Gucci Creative Director Alessandro Michele, the Gucci Garden is dedicated to an exploration of the eclectic creativity that lies at the very heart of the House. Through curating a wide range of pieces from collections dating back to the House’s Florentine origins in 1921 and  marrying these with recent work, memorabilia, ephemera and contemporary art, Gucci Garden is not only a celebration of a rich archive, but a lively, interactive experience.
The name Gucci Garden has been chosen not simply because the House aesthetic imaginatively incorporates references to the natural world of plants, flowers and animals, but also because of its metaphorical meaning.

Therefore, instead of simply displaying a permanent collection of historic pieces, the Gucci Garden tells the story of the House by colliding past with present. Clothing, accessories, video installations, artworks, documents and artefacts are displayed over the two floors of the Gucci Garden Galleria, organised by themes. Contemporary items are juxtaposed in a dialogue with vintage pieces; friends of the House like artists Jayde Fish, Trevor Andrew (AKA GucciGhost) and Coco Capitán have been invited to decorate walls, and their works sit alongside Gucci fabric patterned wallpaper and a giant nineteenth-century equestrian oil portrait, Fantino con bambina, by Domenico Induno.

The ground floor of Gucci Garden is given over to the restaurant and a bazaar-like retail space organised across two large rooms. Here products exclusively designed for the Gucci Garden and not on sale in any other Gucci stores are available. These include shoes and bags in special materials, brocade skirts and coats, and several oneof-a-kind creations, such as silk bomber jackets that feature the Gucci Garden Gothic script. We see the emergence of a dedicated Gucci Garden logo and new symbols entering the lexicon of the House’s motifs, such as a bat, which appears on leather goods and custom jewellery, and a new eye design that decorates small leather goods and gifts.


The retail space has been carefully designed to respect and celebrate the original architecture of the palazzo. The room dedicated to ready-to-wear, accessories and décor features a colour scheme that combines a burnt yellow for the plaster walls with tongue red to pick out the architectural forms of arched doorways and windows. The floor is of hand-aged marble tiles.
A second room, which is distinguished by its original stone pillars and a display around the walls of merchant’s coats of arms in stone, has the addition of a cloud blue colour. Here the floor is of hand-painted wooden boards with a repeat motif of purple ribbons and vines on a pale green base. This space is dedicated to accessories, as well as to publications, and features many specially-designed display devices like painted wooden mannequin heads, reproductions of mid-century modern busts of women, decorated wooden hands and feet, decorative brass – and printed-fabric covered – clothes hangers, and partitioned boxes coated in Gucci-print fabrics. This is where products ideal for gifts are for sale, like stationary, postcards, matches, canvas bags, music boxes, maps of Florence and decorative, printed boxes.

The spirit of the boutique echoes that of the many old shops of Florence where display furniture has been assembled over time in an organic and personal way.