Montblanc | Neo-concept boutique

Montblanc, the international leader in men’s luxury accessories, has reopened its flagship boutique in Dubai Mall, showcasing the new Neo-concept boutique design currently being rolled out globally.  The official opening was marked at an evening event attended by 150 VIP customers, media and friends of the Maison on Wednesday, 11th October, and hosted by Nicolas Baretzki, Chief Executive Officer of Montblanc International. 

Guests at the opening enjoyed an enhanced multi-sensory experience that brought to life the Maison’s longstanding heritage and passion for craftsmanship, with demonstrations by artisans from Montblanc’s European watch and writing instrument manufactures. Also on display during the evening was a collection of limited edition and high artistry pieces, including the Montblanc TimeWalker ExoTourbillon Minute Chronograph Limited Edition 100 timepiece, and the diamond encrusted High Artistry Homage to Hannibal Barca Limited Edition writing instrument, limited to one piece worldwide.

Designed by Noé Duchaufour-Lawrance, the new boutique concept introduces a pure and uncluttered aesthetic, mixing black, white and wood, and features three main design themes linked to the roots of the Maison.  The curved gesture that gives shape to the retail space evokes calligraphy and the culture of writing associated with the Montblanc fountain pen. The emblem, inspired by the snowcap of the Mont Blanc mountain and symbol of the highest standards of perfection, is paired with the ink shades to represent the life and soul of Montblanc, and the desire to always evolve through innovation. Inside the boutique, alongside the black lacquered wall panels, recalling the distinctive Montblanc precious resin, an animated artistic ink flows on large screens. 


Speaking at the opening event, Nicolas Baretzki, CEO, Montblanc said: “As one of only 15 Montblanc flagship boutiques in the world, and located in the most visited retail and lifestyle shopping destination in the world, The Dubai Mall boutique represents a global landmark for the Maison.  The new boutique design is one that not only represents the essence of Montblanc, but is also entirely relevant for today’s customer – inviting personal interpretation and experiential discovery.