Elie Saab in London
Seems like London is getting lucky this year as couturier Elie Saab is planning to open its first boutique there. The store has chosen Mayfair as it spot, right near to other stores such as Bugatti and Stella McCartney. Considering how well the brand’s sale points, Harrods and Selfridges, were doing, the impact of the market on the brand was obvious which encouraged them to give their customers a branded experience. The four story boutique will have their haute couture salon, fragrances, accessories and ready to wear collections. This will help the brand to attract more consumers as it promises more than just their products.
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