BVLGARI | The Holiday Magic

For the holiday season 2017, BVLGARI inspires the world with its Bulgari Wishing Campaign. Celebrating the stars of the Roman night sky, Bulgari designs are sculpted with precious gems, Italian craftsmanship, and a sparkling touch of genius. The magic of Roman inspiration compels Bulgari fans to wish upon a Bulgari star (#wishuponastar), and make their dreams come true.

This winter, Bulgari captures the magic of Rome at night with the designs of its Wishes Factory Campaign (#wishesfactory), by Italian architect/designer Federico Babina. Created to encompass the meticulous beauty and imagination of Bulgari creations, Babina’s renditions provide backdrop to the Bulgari Wishing Campaign.  On the dedicated website, the Wishes Factory user may enter seven imaginary rooms, experiencing the behind-the-scenes magic of seven Bulgari creations – from iconic Serpenti to dramatic Diva. When you wish upon a star, you may wish upon Bulgari. Bulgari creations are pure magic.

For the holiday season 2017, Bulgari has also created a dedicated #SeeMyWish campaign and video to share on social media. Launched worldwide on Universal Children’s Day (November 20th) and initiated by celebrities, Bulgari will donate $1 to Save the Children every time someone shares the film or a closed-eyes wish selfie on social media.