Marking Tiffany & Co’s 130th anniversary of the solitaire engagement Tiffany ring, the brand decided to celebrate their artisans with their latest ad campaign. The campaign features the artisans working on the brilliant piece with a simple slogan; “I will”. The gemologists and craftspeople quoted several of their promises towards quality of the brand along the lines of I will. From them picking the finest diamond to their own craft behind the flawless ring, the advertisement celebrates the brands authenticity and artistry by featuring the very people who make Tiffany & Co what it is today
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