In 1913, Paris was abuzz and Guerlain set up a shop on the Champs-Élysées. Parisian ladies hastened to visit this “new temple of Beauty”, and, to celebrate the opening, Jacques Guerlain created for them the “Parfum des Champs-Élysées”, housed in a superb yet funny Tortoise bottle in Baccarat crystal; a humorous reference to the slow rate at which the construction was completed.
The Eau de Parfum version. More than ever to compose this Parfum du 68, Thierry Wasser continues to draw inspiration from the very essence of Guerlain. Between past and future, rather than a tribute, this chic fragrance purports to be a statement. A woody fragrance that plays up the contrast between cold and hot spices. It magnifies everlasting flower and rose in a unique flower duet. A bouquet of heliotrope and benzoin envelops the fragrance in an unmistakable Guerlain trail. On the bottle, the platinum silkscreen printing pays homage to the façade of the mythical address. This bottle is staged on a chic and sober glorifier representing the drawing of the 68 Champs-Élysées.
Available in the region exclusively at Maison Guerlain
PARIS GALLERY – Dubai Mall
HARVEY NICHOLS Mall of the Emirates
Paris Gallery MARINA MALL – Abu Dhabi
PARIS GALLERY - RED SEA Mall – Jeddah