Elizabeth and James | Nirvana fragrance collection

This month, Elizabeth and James will expand the distribution of its namesake Nirvana fragrance collection to the Middle East in partnership with Butterfly Beauty LLC, a subsidiary of Batallure Beauty. Launching exclusively at Sephora, Elizabeth and James will offer Nirvana Black, Nirvana White, Nirvana Rose and Nirvana Bourbon.

“We are continuing to strengthen our partnership with Ashley Olsen and Mary-Kate by building an Elizabeth and James global beauty brand,” said Robin Burns-McNeill, Chairman of Batallure Beauty, “Our launch in the UK attracted a strong Middle Eastern consumer base, so we are proud and excited to introduce Elizabeth and James Nirvana to an entirely new consumer who we know will engage with this brand.”

Elizabeth and James’ ready-to-wear and accessories give women the opportunity to define their own style; a concept that resonates with customers today and has established the foundation for a successful beauty brand. Ashley and Mary-Kate developed the brand’s signature fragrances to embody the same sense of individuality. The Elizabeth and James Nirvana fragrance collection represents the ultimate state of happiness; a personal memory or experience that you can’t define in words. Understanding that everyone’s nirvana is different, the collection is launched in pairs.

“The Elizabeth and James customer is a modern woman, and she wants options,” said Mary-Kate Olsen, “Our fragrance collection offers her a palette to explore and find her nirvana.”

“Our nirvana is reflected in the juice, bottle, packaging and campaign imagery for Elizabeth and James Nirvana. We’re excited to share it with our consumers in the Middle East,” said Ashley Olsen.