Metropolis | Louis Moinet

The Louis Moinet Metropolis is available since spring 2017, in two initial limited editions of 60 pieces, in steel and 18k rose gold. An interesting offer for those who are looking for something different, strong and with pleasant mechanical content and background.

At the heart of every beautiful object is an architecture of good design. And excellence in design and conceptualization is what lies in the elemental DNA of every Louis Moinet watch.

Like in architecture, watchmaking uses shapes, proportions, perspectives, empty and full parts, layers and steps, in order to create a three dimensional object. This is what Louis Moinet has done to perfection in their new watch, the Metropolis. More contemporary, more sculptural, still with a proprietary movement of great quality but with a more aggressive price policy.

The industry evolves and micro-brands, even the high-end ones, have to take the train on time. And that Metropolis is an interesting move.When you look at the Louis Moinet offerings, you immediately spot two important characteristics. First, their watches are bold, highly designed, very unique in terms of style and very strong. We all know that provocation and differentiation are salvation for micro-brands, yet, if they want to develop, brands have to talk to wider audiences. Secondly, their watches are (most of them) very complex pieces – not surprising when you know that Louis Moinet invented the chronograph… The catalogues comprises a double-tourbillon with animated dial, some complex chronographs or automaton pieces. Then again, good for hardcore watchlovers, but not what can be called accessible. With the Louis Moinet Metropolis, the brands want to open new horizons, without losing its DNA.

The Louis Moinet Metropolis is slightly more modest than the rest of the collection, not just in terms of price, but also in terms of mechanical content and style. It is more modern too, with a contemporary approach, slightly less heavy than before. “Metropolis is a city watch,” explains Jean-Marie Schaller, CEO of Ateliers Louis Moinet. “It combines ergonomics with design, and function with style. We’ve broken free of neoclassical conventions and adopted a committed, contemporary approach that’s unlike anything we’ve done before.” Yet, if there is a fresh wind going over this collection, the basics of the brand are still here, and don’t get this wrong, Metropolis is still bold, still strong, still mechanically desirable.